I never thought I'd be a photographer.

 

I didn't believe it could be a sustainable career, so why pursue it?

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Growing up, I was the kid with the fancy point-and-shoot on every school trip, directing classmates to smile and jump. By high school, I'd saved enough from selling school supplies to buy myself a $1,000 SONY F717. I guess that was the start.

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But I didn't take it seriously until my senior year at UNC, when I was hired to shoot campus events. The perks were unreal: courtside seats at the best basketball team in the country (Go Heels!) and access to gear like a $6,000 Canon 300mm 2.8 lens. There's something powerful about combining high technology with the art of photography.

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Then came four years of climbing the corporate ladder. We can call those the dark years.

 

In late 2013, I left corporate to chase social entrepreneurship and picked photography back up as a hobby while searching for my next "World-Changing Idea," I started an Instagram photo blog called @CreateNYC. It became my outlet for storytelling and connected me with hundreds of incredible creators, hustlers, and entrepreneurs. That success led to a social media and brand consulting business. Over the past 12 years, I've worked with some of the most loved hospitality brands in the world, covering top events around the world, organizing influencer events and shoots for places like Shake Shack and Bacardi —generating billions social impressions between those two alone.

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I didn't like it. I LOVED it.

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Today, I specialize in social-focused videography, photography, and consulting, helping people and brands share their stories. I'm still hunting for that next "world-changing idea," but I'm happy where I am because I LOVE WHAT I DO.

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Give me a shout if you want to grab coffee, need help, or have an idea I should stop thinking about.