I never planned to be a photographer.

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I picked up a camera on school trips, saved up for my first serious one in high school, and by senior year at UNC I was shooting campus events — courtside access, borrowed glass, and an early lesson: great tech plus timing is its own kind of craft.

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Then came four years in corporate. In 2013, I left to build something of my own, and photography came back into my life as the tool for it. What started as a storytelling outlet turned into a social media and brand consulting practice. Over the past 12 years, I've shot and produced for some of the world's most recognized hospitality and consumer brands — generating billions of social impressions for clients like Shake Shack and Bacardí alone.

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Today I run a lean, one-shooter operation built for brands that need premium content, fast, without the agency overhead. Photo and video, same day, same story.

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If you've got a project — or an idea worth arguing about over coffee — reach out.